For the iF Design Award, we defined the show experience with a new stage concept and design, as well as a dynamic content system.
The team of iF asked us to elevate the experience design for their most prestigious design award. We did this by combining Naked Eye 3D content with three 6x6 meter high-resolution LED screens, custom motion design, and a CMS-driven media architecture for easy changes.
Since 2020, we have are working in close collaboration with iF Design. Over the past six years, the show has been refined year by year, improving its flow, stage experience, and overall audience impact.
The new ceremony format was presented with over 10,000 entries from around 70 countries and 75 Gold Award winners. It elevated the audience experience and honoured excellence in a contemporary, immersive setting.
A complex format like this needs ongoing fine-tuning to evolve to stay relevant. The entire show was brought to life through AMBION’s technical production expertise.
IF DESIGN AWARD
Show Experience Design
COLLABORATORS / CREDITS
CREATIVE DIRECTIONOBJ.StudioCLIENTiF International Forum Design GmbH, Uwe Cremering, Carmen Chapev & Birgit KölschPRODUCTIONOBJ.Studio & AMBION GmbHTECHAMBION GmbHART DIRECTIONLinda Maas, Robin Schneider, Lukas Treibenreif, Aurora Mititelu, Kevin KowalskiSOUNDDESIGNBen Smith Leverock Esser3D ANIMATIONRobin Schneider, Linda Maas, Studio Rocani, Studio Feix, Aurora MititeluFILMJendrik SchröderPHOTORalf Baiker
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