A short art film exploring human connection in a synthetic world, produced in a virtual LED environment for the launch of the Adidas NMD_S1.
Commissioned by Overkill and created in collaboration with CGI artists Looping Lovers, this film tells the story of two figures seeking closeness within a sterile, surreal setting. The narrative unfolds entirely within a virtual production environment, combining live-action performance with LED stage design and digital world-building.
Filmed at Superoom XR Studio, the production merges cinematic techniques with real-time rendered backdrops and custom CGI landscapes. The result is a tactile, atmospheric visual language that reflects the emotional core of the campaign: the tension between distance, identity, and the need for human connection in an artificial era.
ADIDAS NMD_S1
video Production
COLLABORATORS / CREDITS
Creative DirectionOverkill x OBJ.StudioDirectorOBJ.StudioDOPMoritz MössingerMusic & Sound DesignAdam XycoreEditorAdam HusseyCGIPhilipp Ries, Thomas MayerColour GradingAndrea GomezVFXBjoern Dunne1st ACJan SingelmannGafferRentelTalentsHelena Maria Fein, Jonas Kopano ThobegaStylingKirill SaratovskiyCastingJens BurmesterHMUMonica KarsaiProductionOBJ.Studio & AMBION GmbHStudioBetter Now StudioProject Manager StudioLucas HennchenLight OperatorJannik HoppMedia Server OperatorJuri CabralPhysical Set DesignOlaf NehmePhotographerSteve Stebner
ASSETS
Stills
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